When it comes to business, it's common knowledge that people prefer to work with individuals they trust and like. This is because trust is a crucial component of any business transaction, and it's natural to want to work with someone who puts you at ease. However, what do you do when you're faced with a difficult decision, and the person you prefer may not be the most qualified for the job? The reality is that even when things are not equal, people will still choose to work with individuals they like. This is because being likable goes beyond just having a pleasant personality. It's about creating meaningful relationships and establishing trust. When you like someone, you're more likely to give them the benefit of the doubt, and you're more forgiving when they make mistakes or errors in judgment. This can significantly impact the success of your business relationship.
Of course, qualifications and skills are crucial in business. However, when two candidates have the same qualifications and skills, it's the likable person who will likely win the business. This is because people want to work with someone they enjoy being around, someone who is easy to work with, and someone who they have a good rapport with.
In conclusion, people naturally tend to do business with those they like, even when things are not equal. So, it's important to focus on building strong relationships, establishing trust, and cultivating a likable personality. These traits will not only help you in business but also in all areas of life.
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